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Pharrell Williams Goodtime Hotel

Take A Peek At Pharrell Williams’ Goodtime Hotel

According to Pharrell, “The rooms are intentionally small because it’s really about being outside. About being outside celebrating.”

After over five years of planning and execution and roughly $200M later, the Goodtime Hotel opens today in Miami Beach. Developed by Imperial Companies, the development company had the foresight to bring in star talent to deliver and operate the new property. Enter Pharrell Williams and hospitality mogul David Grutman. The project marks the first hotel for Grutman, founder of Groot Hospitality, who developed and operates such iconic Miami hot spots like LIV, STORY, OTL, Komodo, Planta, and most recently, the Swan + Bar Bevy. For Grutman, bringing in his close friend Williams – music producer, singer, fashion icon, and designer—was a no-brainer. Pharrell recently commented, “We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special.”

And The Goodtime Hotel does indeed look to be something special. Taking up a full square block between 6th and 7th Streets on Washington Ave in a central and historic stretch of South Beach, the seven-story, 266-room Goodtime Hotel is a bright and sunny Art Deco dream brought to life by architect Morris Adjimi, landscape architect Raymond Jungles, and famed interior designer Ken Fulk, who is responsible for the Hotel’s laid-back but stylish vibes. The retro-inspired hotel rooms and suites range from about 200 to 1,000 square feet and feature custom bedding, Ortigia bath amenities made in Sicily, and nostalgic touches like pink rotary telephones and flowy printed robes.

Upon walking in from the street one is immediately struck by the beautiful, triple-height corridor which leads to the lobby where you are surrounded by exotic hand-painted murals and touches of leopard-print fabric – the design vibe screams “happy.” There is a state-of-the-art gym that is kitted out in MyBeast and Peloton equipment and the elegant coffee and/or cocktail spot, the Library offers a place to kick back and relax. One can enjoy lounging by the luxurious Pool at Strawberry Moon or catch a great meal at the hotel’s Strawberry Moon Restaurant or Café. One thing is for certain: The Goodtime Hotel will serve up a happy experience and is likely to be the next big thing in Miami.

For another property coming to Miami, check out the Bentley Residences.