Formula 1 and The LEGO Group are teaming up to launch a series of F1-inspired LEGO products, bringing the fast-paced world of motorsports to builders of all ages. Set to debut in 2025, the collection will range from LEGO DUPLO sets for preschoolers to intricate builds for adult enthusiasts, celebrating the engineering and technical mastery behind Formula 1.
Fans can look forward to immersive experiences at home and at Formula 1 events, with interactive fan zone activations and digital content designed to engage builders in the excitement of F1 racing.
With Formula 1 growing in popularity among younger audiences—54% of TikTok followers and 40% of Instagram followers are under 25—this partnership is poised to connect with a new generation of fans.
The LEGO Group’s Chief Product & Marketing Officer, Julia Goldin, expressed excitement about the collaboration, noting that LEGO’s history of F1-themed sets will be expanded to offer even more creative ways to engage with the sport. Whether you’re an F1 fanatic or a lifelong LEGO lover, this collaboration promises to deliver the thrill of Formula 1, one brick at a time.
For more from LEGO, check out LEGO ICONS x Pharrell Over the Moon Set.