Assouline is a brand that has developed the well-earned reputation of being the cultural authority on luxury lifestyle with its wide-ranging books on design, architecture, jewelry, travel, and food and drink, to name just a few. One of its most significant focuses is publishing hand-bound luxury books using traditional techniques on art-quality paper. Its latest contribution to the modern private library is Formula 1: The Impossible Collection by Brad Spurgeon. This 228 page-turner features 175 illustrations to chronicle the history of Formula 1 racing. The book starts from F1’s beginnings as a gentlemen’s sport to the third most popular sport in the world, following the Olympics and FIFA World Cup.
Formula 1: The Impossible Collection is described as a “culmination of a passion”. It tells the story of the shared ambition amongst drivers, mechanics, technicians, and team directors that have made the sport what it is today. Famous names like Bruce McLaren, Enzo Ferrari, Ayrton Senna, and Lewis Hamilton get their space in the book. The book itself is housed in a dedicated clamshell case with a metal plaque. In addition to a beautifully made luxury book of F1’s racing history, you also get a complimentary pair of white gloves and a canvas tote bag.
The man behind the book is Brad Spurgeon, a name that’s been around F1 for decades. Spurgeon’s career as a motorsport journalist for the Herald Tribune and The New York Times has taken him to nearly every F1 race on all five continents in the last 20 years. Formula 1: The Impossible Collection is available online or at Assouline designer boutiques.
For more on Assouline, check out IMBOLDN’s Brand Guide: Assouline.