Since last year, Nike has utilized its Día de los Muertos Collection to highlight family, showcasing time-held traditions, and cultural references. Just last month, the Lucha Libre-inspired collection was released and now Nike will keep the celebration going with its new collection, highlighting once again the deeply rooted history of Mexican culture. Día de los Muertos, which translates to Day of the Dead, refers to the Mexican holiday that brings families and friends together as they pay their respects to loved ones who have passed away. It is not a macabre celebration but one that promotes pride and family relationships and celebrates the lives that were lived.
The capsule includes a new colorway of both the Air Jordan 1 Mid and the Air Force 1 Low — a vibrant nod to “Mictlán,” the nine regions of the underworld through which the souls of the dead must cross. Both models will feature colors and graphics synonymous with the holiday as well as the phrase “Siempre Familia” which translates to “always family” or “family is forever” printed on each shoe. In addition to the shoes, there is also apparel available within the Nike Día de los Muertos Collection. Included are a collection of T-shirts and a bomber jacket. On all facets of the lot, Nike symbols combine with illustrations borrowed from the cultural celebration, including the skulls and bones as well as Xolo the dog, which is the canine companion who guides the souls through the afterlife. The collection will be released on October 29th globally, just in time for the festive occasion upon which this collection is based.
For another Nike commemorative shoe, check out Hangul Day Air Force 1.