Bodega x Asics GEL-NYC "After-Hours": A Nocturnal Tribute To City Life - IMBOLDN
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Bodega x Asics GEL-NYC "After-Hours"

Bodega x Asics GEL-NYC “After-Hours”: A Nocturnal Tribute To City Life

This innovative design promises to encapsulate the electrifying essence of city nightlife.

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$ 180

Bodega, a pioneer in sneaker culture since its establishment in 2006, is renowned for its innovative collaborations with global brands. This time, they’ve joined forces with Asics, a giant in the athletic footwear industry, to introduce a captivating design called the Bodega x Asics Gel-NYC “After-Hours”. This collaboration promises to capture the essence of urban nightlife.

The Gel-NYC “After-Hours” is a showpiece of dusky colors. The base, crafted from grey-purple mesh, mirrors the hues of an urban twilight. Contrasting grey Asics Tiger Stripes dominate the midfoot, while deeper purple tones grace the sockliner, eyestays, and parts of the tongue. Vibrant green accents on the heel tab and a striking red Asics logo on the lateral heel evoke the energy of city nights. The upper features plum-like shades of purple and brown fuzzy suede, adding depth and texture to the design.

The Bodega branding graces the medial heel, while the familiar Asics text in red is proudly displayed on the lateral side. The sneaker sits atop the classic Gel-NYC midsole in white, complemented by a purple rubber outsole.

Sneaker enthusiasts can mark their calendars for September 29th, when the Bodega x Asics Gel-NYC “After-Hours” will make its exclusive debut online and in-store at Bodega, priced at $180. Don’t miss out on this chance to own a piece of the city’s nocturnal spirit in the form of a stylish and vibrant sneaker.

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