New Hyundai Grandeur Is A South Korean Luxury Flagship That Will Likely Never Reach American Shores - IMBOLDN
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Hyundai Grandeur

New Hyundai Grandeur Is A South Korean Luxury Flagship That Will Likely Never Reach American Shores

Remember the Azera? This is the new OG.

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The Hyundai Grandeur is a model known in the U.S. as the Azera back in 2017. Hyundai has unveiled a new, upscale generation of its luxury sedan for the South Korean market. This new Grandeur respects its predecessor while maintaining a modern flair for technology.

While the original 1980s Hyundai Grandeur was based on the Mitsubishi Debonair, the new 2023 model is all-new from the ground up. It features a new full-width rear taillight and extended rear quarters for an executive luxury sedan look. In addition to a frameless door and automatic flush door handles, the Hyundai Grandeur rolls on a set of look-at-me 20-inch wheels.

South Koreans can option their Hyundai Grandeur with a choice of engines from a 1.6-liter turbocharged hybrid, a 2.5-liter gasoline four-cylinder, and a 3.5-liter V6. The interior features a single-spoke steering wheel as an homage to the original. Moreover, the luxury sedan comes standard with a widescreen digital instrument cluster and infotainment screen.

High-tech security comes in the form of a fingerprint scanner for the driver. In addition, the rear seat passengers can enjoy their privacy by using the Hyundai Grandeur’s electric curtains. With Genesis taking on the role of luxury sedans under Hyundai, we are doubtful the Grandeur will arrive on our shores any time soon. Nevertheless, it’s a sharp design to admire.

For more news from Hyundai, check out the Hyundai N Vision 74 “hydrogen hybrid”.