LEGO And Epic Games Partner To Develop A Family-Friendly Digital Experience - IMBOLDN
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LEGO x Epic Games Metaverse

LEGO And Epic Games Partner To Develop A Family-Friendly Digital Experience

An immersive, creatively inspiring and engaging digital experience for kids and families to enjoy together.

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The LEGO Group and Epic Games have announced that they are entering a long-term partnership to “shape the future of the metaverse” to make it family-friendly and safe for children. According to a joint announcement from both companies, the new digital experience, the LEGO x Epic Games Metaverse, is designed to provide tools to creators in a safe environment. Niels B. Christiansen, CEO of The LEGO Group said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration, and communication through digital experiences.”

Although it is too early to tell exactly what the two brands will be providing, LEGO and Epic have entered this long-term partnership to offer a virtual platform for the metaverse. With a mission to offer “family-friendly” content, Epic CEO Tim Sweeney has expressed his enthusiasm for the merger of their products, as Epic’s own Fortnite offers a glimpse of what is possible. The LEGO x Epic Games Metaverse is in the very early stages of development and there has been no mention of what its platform will offer or when it will be launched. However, the principles that will drive the project are the ability of parents to have control over the experience, protecting the children’s privacy, and prioritizing the children’s well-being and safety.

For more from LEGO, check out Star Wars: The Skywalker Saga.