Shinola has announced the release of Sea Creatures, the brand’s first recycled goods timepiece with plenty of sustainability to back it up. In collaboration with #tide, a company that reclaims plastics out of the sea and recycles them into materials for other uses, Shinola used the plastic granules #tide produces to form the case, as well as the woven textile strap that the timepiece features. Sea Creatures is paired with an Argonite 715 movement for a highly accurate user experience and it comes in five color options from which to choose. Inspired by the forms and colors of ocean sea life, Sea Creatures has a vibrant, organic “squircle”-shaped dial with aquatic textures and details. Reminiscent of bioluminescent bays, the hands and indices glow with blue SuperLumi-Nova lume.
#tide’s efforts to target plastic waste above and underwater goes beyond typical recycling efforts: They’ve saved more than 15 million plastic bottles from harming the world’s oceans, and in doing so have created a material well-suited for a premium watch. In keeping with the eco-friendly nature of the Shinola Sea Creatures, the watch is packaged in a recycled felt and ocean plastic bag, enclosed in a hemp paper box – in other words, intended to be sustainable and recyclable.
For another recent Shinola release, check out its “Mad Dog” Runwell MD80 Desk Clock.