In a striking fusion of streetwear and visual art, renowned photography giant Polaroid collaborates with Japanese label NEIGHBORHOOD to introduce an exquisite rendition of the signature SX-70 Alpha instant film camera. Building on its legacy of successful partnerships with brands like Nike SB and Carrots, Polaroid’s latest venture redefines the intersection of photography and fashion.
NEIGHBORHOOD’s creative prowess shines in their interpretation of the SX-70 Alpha model, where the camera’s iconic folding design meets a sumptuous exterior crafted from crocodile leather. Embracing the motto “CRAFT WITH PRIDE,” NEIGHBORHOOD’s logo complements the traditional Polaroid branding on the back, embodying a commitment to both quality and style.
The NEIGHBORHOOD x Polaroid SX-70 Alpha model is slated for exclusive release through NEIGHBORHOOD’s online store. This collaboration marks another milestone in Polaroid’s journey from a photography powerhouse to a style icon. As the fashion-forward NEIGHBORHOOD imprint their distinctive touch on the legendary SX-70 Alpha, enthusiasts of both photography and fashion are bound to celebrate this harmonious blend of creativity and innovation.
In 2018, Polaroid made news with its Sacai partnership, reimagining the SX-70 model. Now, NEIGHBORHOOD’s artistic sensibilities rejuvenate the SX-70 Alpha, enveloping it in the opulence of crocodile leather while preserving the camera’s classic foldable design. The NEIGHBORHOOD x Polaroid SX-70 Alpha model will be available exclusively through NEIGHBORHOOD’s online store.
In case you missed it, see Polaroid’s Reclaimed Blue 600 Film.