Lasso Motel Whiskey has partnered with the James Dean Estate on a 13-year rye that ties the brand’s American road-trip sensibility to one of Hollywood’s most enduring symbols of rebellion. The release is called Lasso Motel x James Dean 13-Year Rye Whiskey, and it is built around a straightforward but potent spec sheet: Indiana-distilled rye, a 95% rye and 5% malted barley mash bill, 13 years of aging, and a 112-proof bottling strength.

The Indiana connection is more than a sourcing footnote. James Dean was raised in Indiana, and Lasso Motel lists the whiskey as distilled at MGP, one of the country’s most established sources for high-rye whiskey. That gives the collaboration a more grounded link than the usual celebrity-adjacent label. Rather than building the release around a flavored whiskey or novelty bottle, Lasso Motel uses a mature rye profile that fits the actor’s lean, unsentimental image.

Official tasting notes point to light green pear, cherry wood, burnt sugar, and cinnamon spice on the nose. The palate moves into dark fruit, cacao, toasted baking spice, and a lightly floral finish. At 112 proof, it has enough structure for neat sipping with a few drops of water, but the high rye content and spice profile also make it a strong candidate for a Manhattan or a spirit-forward Old Fashioned.

The bottle’s appeal depends on both sides of the equation. Whiskey drinkers get an aged Indiana rye with a familiar high-rye mash bill and substantial proof. Collectors get a limited collaboration tied to a cultural figure whose image still carries weight across film, style, and Americana. The Lasso Motel x James Dean 13-Year Rye Whiskey is priced at $149.99 and available online through Seelbach’s.