Jones Soda is marking its 30th anniversary with a new seasonal edition of the Crayola limited-edition six-pack. The release builds on the companies’ earlier collaboration with a refreshed package, a smaller six-bottle format, and a new flavor. It arrives as part of Jones Soda’s “Dirty 30” celebration, three decades after the company was founded in 1996.
Each bottle pairs a Jones flavor with a Crayola color name. The assortment includes Fruit Punch as Razzmatazz, Orange and Cream as Sunset Orange, Pineapple Cream as Dandelion, Green Apple as Granny Smith Apple, Berry Lemonade as Robin’s Egg Blue, and Fufu Berry as Razzle Dazzle Rose. Fruit Punch is new to the Jones Soda lineup, while the remaining flavors draw from the company’s established fruit and cream-soda catalog.
The visual pairing is straightforward but effective. Jones already works with saturated liquid colors, unconventional flavor names, and customer-submitted label photography, while Crayola brings a familiar vocabulary for distinguishing one shade from another. The collaboration does not need to force a connection between the brands; color is already fundamental to how both products are recognized.
Package contents vary by sales channel. Retail versions contain six bottles and a collectible collaboration box. Direct-to-consumer orders add an eight-pack of Crayola crayons and four coloring pages, extending the concept beyond bottle labels and outer packaging. That distinction matters for anyone expecting the complete activity set rather than the soda assortment alone.
Jones has long built its identity around unusual flavors, independent artwork, and packaging that changes from bottle to bottle. Crayola’s contribution gives that visual system a more organized palette while preserving the deliberately irregular character of the soda labels. The result is more nostalgic than the sharper flavor experiment of Reunion Island’s Cold Brew & Tonic, but both treat carbonation as a format open to ideas beyond conventional cola.
The direct-to-consumer six-pack is priced at $29.99 through Jones Soda. The company currently advises that online orders may take up to four weeks to ship. A separate retail rollout is planned for the back-to-school summer season, although participating stores and a precise end date have not been specified. Availability is limited to existing supplies.
The package is unabashedly playful, but its design logic is disciplined: match six recognizable flavors to six memorable colors, place them inside a collectible box, and give online buyers something analog to do once the bottles have been opened.
