Successful mobile game design seems to play by different set of rules compared to traditional console or PC games. Although epic games like GTA have been ported over, it was never optimized for gameplay on your phone. Complex and story driven games tend to be less successful as most players are just looking for a simple yet enjoyable game that they can play on the go.

For those seeking for a simple yet addictive and beautifully designed game for iOS, you need to check out INKS. It combines traditional pinball mechanics with dynamics bursts of vibrant color. It’s a bit like combining pinball with a kindergarten art project making inkblots. It’s a strange description that will seem oddly appropriate once you see it in action, which you can check out in the video above.