Most bicyclists aren’t big fans of wheel reflectors. Although they know that they are sacrificing a key piece of safety equipment, they simply can’t stand the less desirable aspects of these spoke-mounted reflectors. And who can blame them? Unless you’re in grade school, a bike reflector simply screams “dork!” Also, traditional wheel reflector designs present significant problems in terms of dynamic balance and air drag.

But the FLECTR 360 Bike Reflector might change your mind. Weighing nothing and wrapping directly around the rim of your bike, this product will never interfere with your ride. It employs microprismatic technology — packing a razor-thin surface with thousands of metalized cube-corner prisms that light up, like something straight out of science fiction.

The FLECTR 360 also outperforms traditional wheel reflectors in terms of overall safety. The “360” part of this product’s name refers to the degree of visibility that it engenders. Catching headlight beams and other light sources from both direct and indirect angles, it reflects back in multiple directions at once. The FLECTR 360 rotates with your tires to easily grab the attention of even the most unaware of motorists. The highly formable reflective film and custom adhesive are designed to work with every type and size of bike wheel, and you can choose among four different models to fit your round, square, or v-shaped rims.