Founded in 2016 by watch industry veteran Colin de Tonnac, Semper & Adhuc creates new watches using restored vintage movements. Using a Bulova Series 5 movement — a movement that evolved between the 1940s and 1970s — Semper & Adhuc has released the Immédiate Transatlantique, created in collaboration with Bulova and Beyond the Dial. Similar to other watches in the Immédiate collection, the Transatlantique has a 37mm stainless steel case that is water-resistant to 30 meters, and, notably, customers can specify a right- or left-hand orientation for the crown. The Bulova Series 5 movement has a 35-hour power reserve and is partially visible through a case back “eyecup.” Aside from the movement, every part of the brand’s watch is sourced from suppliers in France.
The Semper & Adhuc Immédiate Transatlantique sports a dressy, cushion-shaped case with a satin finish. The dial uses the colors of the French flag (blue, red, and white), and the brand’s logo is etched on the crown. The watchmaker worked with Vincent Jacquinot, a leather craftsman from Bordeaux, for the design and production of the handcrafted leather watchband. This watch is special for a number of reasons, not only because of the work involved in making it but also by virtue of the number of the Bulova movements available, namely only 20. Given this fact, one must hurry to grab one of these Immédiate Transatlantique timepieces for themselves.
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