Travis Scott cements his place as one of the GOATs in the rap game by following in the footsteps of the GOAT. The introduction this week of the McDonald’s Travis Scott Meal marks the first time the fast-food franchise has put a celebrity-inspired item on its menu since the McJordan in 1992. Being the first to do anything since Jordan — on or off of the court — is a claim that few can make. On the court, the likes of Kobe Bryant and Lebron James have garnered the comparison. Off of the court, New York Yankees legend Derek Jeter followed Jordan by becoming an owner of the Miami Marlins. Needless to say, Travis Scott joins some esteemed company with business savvy that would make His Airness proud.
The Travis Scott x McDonald’s Collaboration celebrates this partnership with a line of clothing and apparel done in a vintage aesthetic that’s emblematic of Happy Meal boxes from the 1990s. The retro-look of old school McDonald’s ads gives the graphics on each item of clothing a ‘90s vibe that will be sure to infuse an element of nostalgia into anyone, taking them back to the days where getting a Happy Meal was all it took to bring a smile to their face.