Before you put a $500 bicycle on the market and decide to go the celebrity branding route, you check out the availability of famous bike athletes Gee Atherton, Darren Berrecloth and Emily Batty. Then you decide no one knows who the hell those people are, so you go a safer route and offer an endorsement deal to… Bart Simpson? Todd Flanders? Mr. Burns?

Meet The Simpsons x State Bicycle Co. Color Block Bike Yeah, it’s a mouthful, but it’s the ideal ride for anyone in the market for a bike that just won’t let you forget those wacky Springfield characters. That’s apparently the reason why the Simpsons bike has all those cartoony color blocks, some of which will remind you of the flesh tones of those oddly pigmented but generally lovable townsfolk.

This bike isn’t all about Marge and Apu and the rest. It will kick some serious street with six frame sizes, four styles of handlebars and Chromoly steel frame. And about that frame, the manufacturer proclaims that it’s “Now with Double-Butted Tubing!” which sounds like something Bart would say – doesn’t it?

Okay, so maybe it is all about the Springfield crew. But it’s worth every penny. And what’s a better way to impress the babes than to lock up your Simpsons X State Bicycle Co. Color Block Bike next to theirs?