Drake Takes His Relationship With Nike To The Next Level With His New Sub-Label, NOCTA - IMBOLDN
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Nike NOCTA Collection

Drake Takes His Relationship With Nike To The Next Level With His New Sub-Label, NOCTA

NOCTA is inspired by the nocturnal nature of Drake’s creative process and the street fashion scenes of Toronto, London, and Paris.

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Many out there know Drake as an international music superstar – an internationally renowned recording artist with no less than 42 Grammy Award nominations under his belt. Others know him as little Jimmy Brooks from “Degrassi: The Next Generation,” a Canadian teen melodrama that he would probably prefer that you forget. Regardless of which camp you fall into, he can now add apparel designer to his list of accomplishments thanks to the Nike NOCTA Collection, a brand new collaboration line between Nike and Drake. NOCTA is a reference to the rapper’s “nocturnal creative process.”

The project apparently includes puffer jackets, a track jacket, hoodies, fleece pants, track pants, shirts, socks, gloves, and a hat. Most of the items will come in black or black and gold colorways. In Drake’s words, “With the Nike NOCTA Collection, we were trying to make the hardest jacket, the hardest tracksuit, the hardest gloves. Just the best of that world.” He acknowledges that people want functional, comfortable apparel that is adaptable from one environment to the next. The Nike NOCTA Collection formally launches on December 18th.

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