Welcome to a new era of cutting edge automotive design from Hyundai. The Korean manufacturer unveiled the Hyundai Le Fil Rouge Concept at the 2018 Geneva International Motor Show and it not only leaves us with a remarkable first impression, but offers a glimpse of Hyundai’s vision for the direction of future designs.

The ultra-modern Hyundai Le Fil Rouge Concept’s design is based on the golden ratio that introduces Hyundai’s new ‘Sensuous Sportiness’ design, which will be replicated on all future Hyundai vehicles — from sedans to SUVs. The modern design approach embraces the four fundamental elements: proportion, architecture, styling and technology to make a perfect combination of sleek, sophisticated elegance that is quite irresistible.