The Brew Metric: A Retro-Inspired Watch - IMBOLDN
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Brew Metric Retro Dial

The Brew Metric: A Retro-Inspired Watch

The Metric’s squarish case, bracelet style, and asymmetric dial clearly reference a funky ’70s aesthetic.

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$ 395

The Brew Watch Company believes that its watch collection “is designed to celebrate and capture our enjoyable coffee experiences.” The brand’s just-released Brew Metric makes good on this philosophy with its charming if somewhat niche idea: That the wearer will use the chronograph functionality to time the perfect shot of espresso, which takes between 25 and 35 seconds, a range that is clearly highlighted within the chrono seconds scale. The Brew Metric has a clean vintage-inspired case and bracelet integration that appears to borrow from last year’s Retromatic.

The Brew Metric sports what the company terms a “Retro Dial” that takes a black base and adds a rainbow of color to the sub-registers, handset, and chronograph seconds scale at the perimeter. Tones of green, orange, and yellow play beautifully together against what is essentially a reverse panda chronograph. The Metric’s layout is asymmetrical, with a large sub-register counting the chronograph minutes between 9:00 and 10:00, and a smaller one at 6:00 that displays running seconds. There is also a date window at 4:30 with a background that is color-matched to each dial, allowing it to blend in quite seamlessly.

The Brew Metric presents a squared-off cushion case that, again, feels very much like a sibling to the Retromatic, though the Metric is perhaps a bit sleeker and more refined, with precise brushing and polished bevels. The broad links on the bracelet have the appearance of being integrated into the case but are attached with traditional spring bars. The case measures a tidy 36mm by 41.5mm and is only 10.75mm thick thanks to the slender VK68 Meca-hybrid movement inside. The movement, part of a family of calibers that Brew has been working with for some time, offers quartz timekeeping with what is essentially a mechanical chronograph layered on top of it. The Brew Metric is available to order now with delivery expected in late August.

Speaking of espresso, check out the DISCOMMON x Pantechnicon La Marzocco Espresso Machine.

Brew Metric Retro Dial

Brew Metric Retro Dial

$ 395
  • Case Material: STAINLESS STEEL 316L
  • Case Dimensions: 36mm x 41.5mm
  • Water Resistance: 50 meters