Hedon puts itself on the map by becoming the official helmet partner of BMW Mottorad. The London-based company teams up with the German automotive manufacturer to create a range of open-face helmets that are as luxurious as the BMW bikes that they’re paired with. Both companies are renowned for their tailor made products designed to suit lavish tastes.
The BMW Motorrad x Hedon Helmet Line is the next chapter in Hedon’s burgeoning history. The company started in 2011 as the vision of owners who were hellbent on creating a sturdy helmet with a sense of refined elegance. The craftsmanship behind their build gives each helmet a distinct style. Their bold look is the materialization of the etymology of the company’s name. Hedonism is about one thing and one thing only — the endless pursuit of pleasure. The aesthetic appeal of the artisan helmets synthesizes functionality with a sophisticated style that is a perfect complement to BMW’s line of equally alluring motorcycles.