We usually don’t feature flat out commercials as we don’t get paid to feature them, unless there’s a compelling reason for us to share one. We’ve seen our fair share of funny and clever commercials, but this new spot for the BMW 3 Series is neither funny or mind-blowingly clever. What it is though is an elegant and simple piece of cinematography of a car and its history captured in one fluid film. The commercial traces the history of the 3 Series from the first generation to the current, with the narration and the build up of music telling a compelling story for that demands the respect of any car enthusiast.