Quarantine-fostered creativity fueled with a better appreciation of what his customers are looking for, culminated in the Billy Reid F/W 2021 Collection. As Reid recovered from a bout with COVID-19, he had time to reflect on what his customers wanted in a new collection of ready-wear clothing. Bolstered by market research that he and his team conducted in 2019, he concluded that his customers are looking for ageless yet innovative fabrics infused with luxury and sophistication. They also tend to gravitate to “legacy” pieces, such as his signature denim shirt, peacoat, and leather-trimmed sweatshirt.
So for the Fall/Winter Collection, Reid offers a short wool and alpaca coat for men in a subtle plaid over a corduroy sport coat and trouser. Other key men’s looks include an officer’s coat in a wool/cotton blend with a removable nutria collar — the only fur he’ll use. Other essential outerwear pieces include a cardigan-weight wool-linen coat over a herringbone wool-silk suit and a washed button-down shirt, as well as an oversize bird’s-eye pattern outerwear piece in wool and alpaca over a boiled wool shirt-jacket. Reid also offers up a washed leather jacket in a jean jacket-style silhouette that he paired with a tweed button-up pullover and wool-silk trousers. Reid’s fans will, no doubt, be delighted with his latest offering.
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