YETI has never been one to shy away from innovation, and its latest Firefly Collection proves that performance gear can be just as bold as it is durable. This limited-edition drop brings Firefly Yellow—a high-vis, neon-chartreuse shade inspired by nature’s brightest glow—to over 50 of YETI’s most popular products. From iconic drinkware to indestructible coolers, this collection is designed for adventurers who want their gear to be just as attention-grabbing as it is functional.

Firefly Yellow shakes up YETI’s traditionally rugged color palette, starkly contrasting the brand’s classic earth tones and deep hues. Whether it’s the Rambler bottles, Tundra hard coolers, or the newly introduced Roadie 15, every piece in this collection is impossible to lose and hard to ignore. Even the Hopper Flip soft coolers get the Firefly treatment, making them stand out on trails, tailgates, and anywhere adventure takes you.

But this collection isn’t just about looks—it’s built with the same legendary toughness that made YETI a household name. Whether packing up for a weekend fishing trip, an off-grid getaway, or just keeping your drinks ice-cold at a backyard barbecue, the Firefly Collection ensures that your gear performs at the highest level while making a statement. This is the drop to grab if you’ve ever wanted your cooler to match your energy.

In case you missed it, check out the YETI Rambler 34oz French Press.