Successful Canadian artist Alex Rhek and Reigning Champ Canadian streetwear brand based in Vancouver are partnering to launch a special Earth Day-themed collection. The Reigning Champ x Alex Rhek Earth Day Pack is a limited-edition clothing pack that pays tribute to British Columbia’s native wildlife. The special release features the Reigning Champ’s Canadian-made crew neck, pullover hoodie, and t-shirts, all with unique illustrations of the Wood Bison, Grizzly Bear, and the Burrowing Owl. The collaboration will give 10% of all proceeds to the Pacific Wild Alliance, which is a non-profit organization committed to environmental conservation, advocacy, education, and research for the Great Bear Rainforest.
Earth Day, a series of days set aside to focus on positive environmental changes and earth-friendly products and initiatives, is the perfect opportunity to introduce this collaboration between two Canadian icons — one a beloved artist and one a respected clothing brand. It is also a great way to give back to the Pacific Wild Alliance which is making a real difference in the Great Bear Rainforest. Buyers can purchase this unique apparel while simultaneously giving to a worthwhile cause. While no singular collaboration can make enough impact on its own to improve the conditions of rainforests or the environment worldwide, the Reigning Champ x Alex Rhek Earth Day Pack is a fantastic start.
For news on another Reigning Champ collab, check out the Schoeller x Reigning Champ Collaboration.