Blame it on Ronnie Fieg’s parents. They never let him have sugary cereal when he was a kid. This spurred a lifelong obsession that led to a global chain of upscale metropolitan cereal bars that do business as Kith Treats. Over the years, Kith Treats has expanded its line of branded merchandise to release an expansive line of apparel in a palette of playful, candy-like colors.
Kith recently paired with the Coca-Cola Company for the third time to release four new Chuck 70 Converse shoes with a theme of international unity. Composed of comfortable and stylish premium frayed denim, each shoe sports Coca-Cola embroidery in a different language and represents the distinct iconography of that language’s country of origin.
The Chinese shoe features yellow denim and red embroidery, the French shoe features navy denim and red/white embroidery, the Russian shoe features white denim and red/blue embroidery, and the American shoe features red denim and white embroidery.