The classic Air Jordan 1 is the genesis of a very special relationship between a professional athlete and a sportswear brand. This was before MJ was MJ, before Nike is the Nike of today, and before multi-million dollar endorsement contracts between athletes and brands. This is what started it all in 1985, and Nike is taking its genesis back to its basics with the Air Jordan 1 Low “No Swoosh”.

Breaking down the silhouette that started it all down to its basics, this is a clean and modern take on the iconic shoe. Available now for $150 via Nike’s SNKRS, this is a crowd pleaser for both Jordan fans as well as for those looking for a clean and timeless pair of sneakers to rock for any occasion.