100%, a premium sports brand based in San Diego, California, just unveiled its first 100% Snow Goggle Collection. The brand created the new Snow Collection with innovative design, progressive technology, and purpose-built to enhance the on-snow experience for all levels. This elite collection introduces the Norg, Okan, and Snowcraft styles. The Snow Goggle Collection boasts Molded Lens Technology and a unique design offering unparalleled structural integrity while retaining soft comfort.
First, the brand’s flagship Norg Snow Goggles feature 100%’s proprietary 3DPlaneTM. Its Okan Snow Goggles incorporate the brand’s premium HiPER® Contrasting Lens Technology with hydro and oleophobic lens coatings. And, the Snowcraft goggles offer UltraHD® Lens Technology, a flexible goggle frame, and multi-layer face foam.
The Molded Lens tech provides unparalleled optical clarity and won’t bend, twist, or release in rough terrain. All 100% goggle lenses are scratch, smudge, and moisture resistant, with an oleophobic coating. Gwen van Lingen, 100%’s VP of Global Marketing and Sales, says the brand is “authoring a new chapter,” continuing to showcase bold creative design. 100% worked closely with world-class ski and snowboard athletes such as Richard Permin and Olympic gold medalists Nico Porteous and Zoi Sadowski-Synnott. The collaboration helped the company develop its debut 100% Snow Goggle Collection to exceed top athletes’ performance expectations and cater to weekend warriors and new adventurers.
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