Timex Partners With Defense Contractor Alpha Industries - IMBOLDN
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Timex x Alpha Industries 40mm Fabric Strap Watch

Timex Partners With Defense Contractor Alpha Industries

The military-issue aesthetic of this timepiece is achieved by a 40mm matte-black anodized aluminum case and a durable olive fabric strap.

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$ 120

Timex’s latest military-inspired timepiece was built in tandem with a long-standing defense contractor to achieve a sense of unparalleled authenticity. The features and details of the Timex x Alpha Industries 40mm Fabric Strap Watch achieve a covert and utilitarian aesthetic. The timepiece is built around a 40mm matte-black anodized aluminum case. Its black dial is contrasted by an orange seconds hand, silver hour and minute hands, and 24-hour Arabic numerals to help quickly read off military-time. The dial is also illuminated by an INDIGLO Night Light. Its olive-colored fabric strap evokes the sense of a durable military issued timepiece that puts function first and is built to last.

Timex partnered with Alpha Industries for this collaboration. The Tennessee-based company has been contracted by the US Department of Defense for over 60 years. Alpha Industries won its first military contract from the US Air Force in 1959, producing a parka that was so impressive it continued to produce military apparel ever since. That expertise is harnessed by this Timex for a timepiece that is built upon a reputation of unrivaled dependability.