Inspired by the harmonic blend of sustainability and well-being, issued forth by holistic life coach Ryan Willms, springs a unique collaboration between Reigning Champ and the former designer turned wellness coach. The Ryan Willms x Reigning Champ Run and Recover Collection is made up of eight garments, which are led by a running short and two running shirts that mix technical fabrics with an innovative tie-dye treatment. They’re joined by short and long sleeve cotton tees with original graphics co-designed by Willms and art director Sam Jayne, a short-sleeve running jacket cut from Reigning Champ’s woven mesh “Dot Air” fabric, and a minimalist running sandal developed with Seattle-based Luna Sandals.
Willms, perhaps best known for helming “Inventory Magazine” back in the “golden age of blogging,” currently works as a life coach and is the creative force behind Into The Well, a new media venture focused on “living authentically by balancing the emotional, physical, mental, and spiritual for sustainable well-being.” Sharing his thoughts on this collaboration, Willms said, “I’m very proud of how this collection turned out. Dying technical fabrics is something Reigning Champ has never done before, so it was fun to push their capabilities and create something so aesthetically exciting.”
For another Reigning Champ collab, check out The Reigning Champ x Alex Rhek Earth Day Pack.