For over a century, Rolex has reigned supreme as the epitome of luxury timepieces, symbolizing prestige, power, and precision. The allure of Rolex watches transcends trends and fads, making it the most coveted and collected watch brand globally. From the iconic Daytona that fetched a staggering $17.8 million at auction to groundbreaking innovations like the first waterproof watch and the first self-winding mechanism, Rolex continues to set the standard for excellence in horology. Assouline’s Rolex: The Impossible Collection, 2nd Edition, by acclaimed author Fabienne Reybaud delves into the storied history and remarkable achievements of this legendary brand.

With a meticulous selection of 100 exceptional Rolex watches, Reybaud showcases the most valuable and technically innovative models ever produced by the luxury watchmaker. From timeless classics like the first Oyster Perpetual from 1931 to historically significant timepieces worn during Sir Edmund Hillary’s expedition to Mount Everest and featured in James Bond films, this updated volume from Assouline is a testament to Rolex’s enduring legacy and influence in the world of watchmaking.

Priced at $1,200, Rolex: The Impossible Collection, 2nd Edition is a must-have for aficionados and enthusiasts alike, offering unprecedented insight into the craftsmanship and artistry behind Rolex’s iconic timepieces.

For more from Assouline, see ‘Morocco, Kingdom of Light’.