The taste for the finer things in life starts at an early age. For the truly pampered tot (or the indulgent big kid) the Playsam Maserati Collection is a chance to enhance their tastes and a great way to bring up little ones to love these fine automobiles. The result of a partnership between Maserati and Sweden’s Playsam Design, these little Maserati toys are made to mirror each intricacy and detail of the real Maserati. The set includes the iconic A6G sports car and 4CLT Grand Prix Racer as well as the Levante Crossover and Alfieri Concept.
Playsam previously undertook similar collections with Saab and Volvo, but it’s the Italian sensibilities of Maserati that provide an ideal counterpart, as the Swedish tradition of clean, minimalist design only enhances the bold and fashionable lines of the Italian supercar. Elegant while still managing to be playful and fully capturing the Maserati ethos, the brand will produce up to 10 models for the complete collection, which any Maserati fan would hope also includes the Ghibli, Merak, and Khamsin.