LEGO has always managed to add new dimensions to its brand on the way to becoming the world’s largest toymaker. From basic building blocks to thousand-piece replica model sets, the Danish company offers something for customers of all ages. From the toy’s unique impact as a tool for the cognitive development of children to the company’s commitment to shift its production away from oil-based plastics, LEGO has managed to maintain its integrity of its products without deviating from their roots. Staying true to that heritage is an aspect that evokes a sense of nostalgia which makes the toys appealing to adults and children alike.
The LEGO Creator Expert Harley-Davidson Fat Boy is a great example of the company’s ability to maintain brand loyalty from children even as they grow out of the phases that kept them fascinated with certain toys. This edition of the creator series is meant for ages 16+ and offers them insight into the intricacies of Harley-Davidson’s iconic motorcycle. Individual pieces are modeled after components of the bike including its Milwaukee-Eight engine, dual exhaust pipes, and trademark handlebar steering. Building this display model is a challenging task for any developing mind that blurs the line between play and kinesthetic learning. And what better way to do that than with building a Harley kit?