We know you’re against ruining a quality pair of dry denim jeans by throwing them in the washing machine with chemical-filled detergent, but come on, you’ve gotta wash them sometime. Now you can be hygienic and stylish too, with the Heddels Denim Wash, a plant-based detergent that is as good for raw and dry denim as it is for the environment. It is mild and unscented to remove grime, dirt, and odors without disturbing the natural fading of the indigo and cotton fibers that are found in a great pair of jeans.

With 24 washes per bottle, a net weight of 2 ounces, and non-toxic, and biodegradable formula, Heddels Denim Wash is the detergent that you can take with on the road. Planning on riding your hog across the country? Wash the road off your pants without causing them to fade into a colorless oblivion. Let your jeans naturally fade with the help of Heddels Denim Wash — the eco-friendly, color-safe alternative to ensuring that you remain in this fashion decade without taking a trip down memory lane to the acid washed era of the 1980’s.