Capture, Print, Share: Introducing Fujifilm Instax Square SQ40 - IMBOLDN
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Fujifilm Instax Square SQ40

Capture, Print, Share: Introducing Fujifilm Instax Square SQ40

Combining the charm of instant film photography with the convenience of digital technology.

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$ 150

Instax cameras have been a cost-effective alternative to Polaroid cameras, which require a greater number of chemical layers and a precise production process. The Fujifilm Instax Square SQ40 is the latest addition to its range of Instax cameras for photographers looking for instant gratification without having to resort to digital photography. Delivering high-quality snaps in a square format instantly, it’s a retro-style shooting experience that’s incredibly fun to shoot with.

An alternative to Fujifilm’s SQ1, the Instax Square SQ40 uses the same film, lens, and batteries as its predecessor, housed in an upgraded body with an improved design. The soft leatherette wrap makes it a dream to use, while the simple one-button operation makes shooting great images practically fool-proof. It offers color and black-and-white options, with the addition of a selfie mirror that has an impressive minimal focal range of as low as thirty centimeters. Low-light photography is likewise well-supported, with fast auto exposure for sharp images even in relatively dark settings.

Powered by CR2 batteries, the Fujifilm SQ40 processes photos equivalent to 35mm, with fine detail and great contrast complemented by rich and vibrant color reproduction. Small enough to fit snugly in a carry bag, the Fujifilm SQ40 brings back classic instant shooting with a vintage-style camera body that oozes charm.

In other camera-related news, see Lomography’s LomoChrome Color ‘92 ISO 400.