Clocks are quickly becoming obsolete. Their utility as a time telling piece is diminishing thanks to smartphones that are always within arms reach, with clocks only being used more for its decorative purposes. If that’s the case, the clock you have should be a stunning one that can stand out as a design statement.

The ETCH Clock should be able to do just that, with its trick elastic membrane that magically engraves the time on a blank surface. The elastomer surface housed within the aluminum frame allows the clock’s surface to stretch and shrink to display the time and disappear like a mirage. Let the ETCH Clock hang on the wall or let it sit on your desk with the attachable base. No matter where you have it, its disappearing and reappearing act will never cease to amaze or get old.