Now you can show your support for the fight against breast cancer with your watch strap. The #Straps4ACure NATO Strap from Crown & Buckle is a grey seatbelt nylon strap with a bright pink stripe down the center to help raise awareness and show the world that you’re walking right alongside anyone who is battling against breast cancer.

Crown & Buckle has released a similar strap before in 2015, and this is the version 2. Same exact cause, a sturdier and better strap. The new #Straps4ACure strap comes in 20mm and 22mm sizes, and with stainless steel or PVD hardware. Half of all proceeds from the sale of this strap goes directly to the Breast Cancer Research Foundation.