There’s something rather romantic about the idea of a key. It unlocks pathways or reveals hidden mysteries, metaphorically and literally opening doors to new possibilities. Maybe that’s why despite our modern day advances in technology, we still hold onto our keys as a reminder that something tactile, functional, and analogue has value in an increasingly digital world.

Craighill extends this analogue idea of simplicity and purity to well designed objects that are functional, such as their Wilson Keyring. Just like the tactile and simple act of unlocking something with a key, the simple brass keyring keeps it old school by emphasizing the inherent strength of the brass wire, subtly communicating the material’s purity. The enameled stripe that adds a pop of color is for identification purposes, so you can keep track of your keys. With a minimal design that should be able to hold all of your keys and more, this is a beautifully simple and pure keyring.