When the most experienced F1 driver comes to you with a request for a Rolex Daytona that’s as unique as an F1 race car, you reinvent the Daytona. At least that’s what Artisans de Geneve did as they took on the challenge for Rubens Barrichello — to reinvent the iconic 4130 movement of the Daytona, with Barrichello’s technical modifications and automotive-inspired customizations in mind. The result is a customized timepiece befitting the Brazilian F1 driver’s high standards dubbed the Artisans de Geneve La Barrichello.
Although familiar with creating truly special Daytonas with their unique embellishments, the project took far longer than designers and engineers at Artisans de Geneve expected. However, the result exceeded everyone’s expectations, as well — a highly-technical timepiece, each one created entirely by hand, in an extremely limited run.
Skeletonized movement and a clear face offer a truly unique style — each piece is hand-polished and beveled, and the 21k gold rotor is the finishing touch on a stunning timepiece. Enjoy water resistance to 100m, sharp red and black coloring, and every detail in place, meeting the standards of Artisans de Geneve and Barrichello himself.