In its ongoing efforts to be more sustainable beyond the company’s initiative, ‘END PLASTIC WASTE,’ adidas Golf is introducing its latest footwear offering dubbed the adidas No-Dye Collection. This no-dye technology works by removing the pre-treatment phase of conventional dye techniques, in an attempt to limit water usage. By using the material in its natural form, adidas uses on average 60% less water and energy when making the collection. “We’re continually evaluating ways to reduce our environmental impact when it comes to our products,” said Masun Denison, global director of footwear, adidas Golf. “With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”
The adidas No-Dye Collection will feature three different models: the adicross ZX PRIMEBLUE and the ZG21 Motion, with and without BOA. New to the range for this season, the adicross ZX PRIMEBLUE is inspired by the Originals ZX series. The no dye version features the same adiwear and Traxion outsole for the grip golfers need, coupled with the signature Torsion bar for added stability. The textile upper is made with yarn containing a minimum of 50% Parley Ocean Plastic as part of adidas’ mission to help END PLASTIC WASTE.
adidas has redesigned the upper of the ZG21 so it can be made with a minimum of 50% recycled content. The ZG21 will also introduce a new BOA model for men that features a sock-like opening for added stability and the new PerformFit Wrap powered by the BOA Fit System — a ‘Y’-strap design that creates a secure fit over the instep and provides flexibility and freedom in the toe box. The No-Dye Collection will be available worldwide starting on Friday, August 20th.
For more from adidas, check out the adidas x Pharrell Williams Humanrace Sichona Shoes.