Let’s face it. When you take a selfie with your smartphone camera, the excessive number of pixels actually make you look uglier. The Relonch Camera, on the other hand, declares that it’s not fighting for the megapixels but instead uses its unique image processing algorithm to produce magazine-class photos. It’s a proper camera that has a docking port for your iPhone to slide into, and it features a normal lens with large aperture and a large APS-C size sensor. Once images are saved on your iPhone, your photos can easily be shared online via services such as Instagram. This camera clearly seems to be aimed at social media use so if you’re passionate about Instagram or Facebook, Relonch may be the right gear for you. Scheduled to be released at the end of 2015, pre-ordering is currently available through the Relonch homepage.