Creative Director, Designer, and Entrepreneur, Jide Osifeso founded his contemporary menswear brand HYMNE as a study on the utility of clothing, both functionally and artistically. He also leads Los Angeles-based design firm SVP&S whose clients have included the likes of Nike, Reigning Champ, the NBA, Jordan Brand, Top Dawg Entertainment, 100 Thieves, and Universal Music Group, among others. Now, Reigning Champ has reunited with designer Jide Osifeso for “Season 03”, dubbed REIGNING CHAMP BY JIDE OSIFESO | SEASON 03. Much like his second collab with Reigning Champ, this new collection remains centered around the concept of modern utility, exploring form through function. Osifeso notes, “As in seasons’ past, we start with a fair amount of complexity and then strip down designs to only what is needed. The line in its current form and onward is somewhat of the RC concept car, but it’s RC nonetheless.”
Leveraging Reigning Champ’s expertise in materials and manufacturing, Osifeso continues to reinterpret classic athletic wear by playing freely with shape, texture, and layering. The Season 03 Collection consists of a wide range of ultra-comfortable apparel in shades of cream, grey, and black. From tees to pants and a beautifully tailored jacket, the collection screams comfort and function. Also notable are the sweatshirts, hoodies, sun hats, and shorts that also reflect the relaxed vibe that Osifeso is known for.
In other Reigning Champ news, check out the Reigning Champ Kyoto Black Collection.