Gretsch is a brand that has grown in its 140 years from a small-scale guitar and drum maker to a worldwide brand, respected and played by artists across multiple genres. In 1939, Gretsch introduced the Electromatic – the company’s first electric guitar. Now the company has announced that its Electromatic Collection of Classic Hollow Bodies are now available for purchase. The Gretsch Electromatic name calls to mind singular craftsmanship at an accessible price, perfect for the player who is ready for the next step in their musical journey. According to Jason Barnes, VP Category Management at Gretsch, “As today’s players strive for a voice that truly sets them apart, we’re seeing an incredible wave of interest in the Gretsch sound. For that reason, we’re always proud to debut new Electromatics, exciting updates to the time-tested ‘workhorse’ instruments of the brand.”
These Classic Hollow bodies are available in a beautiful variety of colors specific to each model, such as Orange Stain, Azure Metallic Airline Silver, and Snowcrest White. All guitar models feature a stunning refined laminated maple body reinforced by trestle block bracing. A classic “C” shaped maple neck with laurel fingerboard gives the guitar a classic feel in the hand, and the Graph Tech® NuBone® nut and Adjusto-Matic™ bridge makes for impressive sustain. The Electromatic Classic Hollow Bodies are available in single or double-cutaways, with either a Bigsby® B60 Vibrato or G-cutout Tailpiece.
In other guitar news, Fender has announced the Squier 40th Anniversary Collection.