Brand Guide: Proof - IMBOLDN
Go to Top

Sold exclusively through Huckberry, clothing brand Proof is known for its use of innovative technical fabrics and practical designs. Built to handle all facets of daily life, be it travel, work, or play, Proof’s apparel is made with the latest performance fabrics and construction techniques. Not only that, the brand uses sustainable manufacturing practices in all the apparel it produces. 

From its premium work pants and its boxer briefs, to its tees and parkas, you’re looking at honest, well-made clothing that works as hard as you do. Here we highlight the five top bestsellers from Proof.

Proof 72-Hour Merino Tee

Like the name suggests, Proof’s Merino Tee is indeed made to be worn for 72 hours due to its temperature regulating, odor-resistant, and moisture-wicking properties. This incredibly soft tee is made from sustainably sourced Merino wool from New Zealand farms. Nylon is added to strengthen the fabric, resulting in a high-performance tee that won’t shrink when washed. Available in over 15 different colors, this could be the best addition to your wardrobe you’ve made in a good long while.


Proof Rover Pant

Cut in a classic tailored fit, these technical work pants are bestsellers for two reasons: comfort and durability. Proof has taken cotton, lycra, and Sorbtek, a synthetic material that excels at wicking moisture, to develop the Rover Pant. Unlike most work pants that are stiff and difficult to break in, Proof’s pants have a nice stretch to them thanks to the lycra/cotton combination. Further aiding the pants’ mobility are a gusseted crotch and dart seams behind the knees, both of which add durability into the mix.


Proof 72-Hour Merino Polo

Proof’s 72-Hour Merino Polo is a surprisingly tough, versatile polo made to last for years to come. Made with the same specialized merino/nylon blend as its cousin the Merino Tee, this highly breathable midweight fabric is comfortable worn on its own or layered with a denim jacket. With its moisture-wicking properties, you’ll stay odor-free and refreshed all day long, or for 72 hours if you want! Eight different color options are offered, so you can mix and match your outfits with ease.


Proof Moonweight Hooded Jacket

Weighing in at a mere 12.5 ounces, Proof’s Moonweight Hooded Jacket is just the item you’ll want to take with you when traveling. The jacket is made with nylon infused graphene to keep that light, durable quality. With advanced thermoregulation and odor resistance, it’s perfect for repeat wear. The jacket has plenty of room for stashing your EDC with a chest pocket with a zip closure and two hand pockets on the front.


Proof Trek Joggers

A hybrid jogging/hiking pant, the Trek Joggers feature a water-resistant double-weave fabric that makes these pants as robust as they come. With built-in stretch to accommodate your every movement, the Trek Joggers will quickly become your go-to pant for, well, all that you do. Proof thought of everything a man needs in a technical performance pant: hand pockets on the front and welt pockets on the back, a hidden waterproof zip pocket on the side seam, and even a small pocket on the right for a pocket knife.