As retail trends bend toward providing high-quality consumer goods in a community-minded environment, more and more companies seek to distinguish themselves both for their niche interests and their great products. Black Rifle Coffee Company aims to do just that.
The coffee provider came about as a desire to provide delicious, premium, roast-to-order coffee for veteran and pro-Second Amendment communities, by a former veteran of Iraq and Afghanistan. Built around an interest in great coffee and firearms, Black Rifle Coffee Company operates under the patriotism and principles of this aspect of American culture. Their coffee claims to be made for men and women who roll up their sleeves and get to work, transcending the company into a culture.
In these efforts, Black Rifle Coffee offers small batch and roast to order coffee, carefully sourced from multiple farms in South America. The brand offers a number of products and blends to delight the senses and get you going each morning, but its Complete Mission Fuel Kit is perhaps the most refined expression of its personality.
The Fuel Kit is a sample set of all of Black Rifle Coffee’s roasts, each named for a type of weaponry or war tactic. You can try the medium-bodied Snipers Hide, or the mild taste of the Silencer Smooth roast, or the boldness of the AK-47 espresso blend, or the rich depth of the Beyond Black roast. Whatever your particular coffee or political tastes, there’s no denying you won’t enjoy a freshly brewed cup of Black Rifle Coffee.