Aston Martin, the iconic British luxury car brand, has unveiled its first ultra-luxury flagship location in New York City. Q New York, situated at 450 Park Avenue, brings together the finest in British tailoring, craftsmanship, and personalization for Aston Martin enthusiasts in North America. The new flagship offers an exclusive and immersive entry into the world of Aston Martin, showcasing the brand’s commitment to luxury craft and customization.
The stunning landmark location features a unique window installation named the ‘Champagne Frame,’ which offers a breathtaking view of Aston Martin’s most iconic models illuminated by an impressive 2,100-bulb chandelier. The interior of Q New York exudes elegance and sophistication, with mosaic tiles, commanding dining tables, and the finest British craftsmanship evident throughout.
One of the highlights of the flagship is the ultimate blend of digital and physical car configurations. Clients can visualize their personalized Aston Martin on a 10.5-meter x 3.5-meter LED wall, providing a 360-degree view of their dream car in real-life size. Cutting-edge technology, including Near-Field Communication (NFC), allows clients to combine physical color and trim samples with live configuration on screen, creating a seamless and high-end customer specification experience.
Q New York also serves as a showcase for Aston Martin’s latest products, including unique special builds, limited-edition models, and the awe-inspiring Aston Martin Valkyrie AMR Pro hypercar. The location offers a concierge experience, curated dining options, and overnight travel experiences, further elevating the experience for Aston Martin enthusiasts.
The opening of Q New York signifies Aston Martin’s dedication to providing the very best environment for its discerning clients to create their own intimately personal Aston Martin. As part of the brand’s ultra-luxury strategy, Q by Aston Martin allows customers the ultimate sense of freedom and expression when customizing their cars, fostering the growing trend of personalization in the luxury goods segment.
With Q New York’s launch, Aston Martin continues to drive global growth and create elevated customer experiences that match the passion of its owners. The flagship represents a fusion of traditional craftsmanship, state-of-the-art technology, and the vibrant atmosphere of New York City, making it a must-visit destination for Aston Martin enthusiasts seeking the pinnacle of luxury and customization.
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