As winter fishing season arrives, Ross Reels and Coors Light have teamed up to put a cheeky twist on tackle. The Cimarron LT Coors Light fly reel uses a Thermochromic process that causes the mountain graphic on its side plate to change color when water temperatures fall below 70°F – a playful nod to the beer brand’s famous cold‑activated cans.

It’s not just a gimmick, though. The reel is built on Ross’s proven Cimarron LT platform with a fully sealed composite‑disc drag system and a large arbor for rapid line retrieval.

At just 4.4-ounces for the 4/5‑weight model, the aluminum frame keeps weight down without sacrificing rigidity. The reel’s drag is smooth enough to protect light tippets yet strong enough to slow a running trout. Anglers who appreciate the brand’s quality but crave a bit of fun will find plenty to like here. Each reel comes packaged in a Coors Light–branded neoprene case, and matching rods and reels in this collection are available from participating dealers.

While we usually stick to tech and gear, it’s hard not to smile at a fishing accessory that celebrates a classic American lager and for anglers with a sense of humor, the Cimarron LT Coors Light reel offers both performance and personality.

It’s a limited‑edition conversation piece that might just help you remember when it’s time to crack a cold one after a day on the water.