Polaroid just flipped the script with the launch of the all-new Polaroid Flip Starter Set, a bold reimagining of the classic instant camera built for the analog-curious in a digital-obsessed world. Wrapped in a sleek, flippable lid that offers protection and style, the Flip is a point-and-shoot camera infused with 80 years of Polaroid magic and innovation. Its standout feature? A hyperfocal 4-lens system that auto-selects based on subject distance, delivering razor-sharp shots every time. Add sonar autofocus, Polaroid’s most powerful adaptive flash, and a new ‘scene analysis’ feature that warns of bad exposure, and you’ve got a foolproof way to capture real life beautifully.

But the Flip isn’t just about specs—it’s about slowing down and soaking up the moment. In an age where your photo library is bloated and forgotten, the Polaroid Flip makes every shot count with eight tangible prints that feel way more meaningful than 800 buried in your cloud. Whether you’re shooting portraits, parties, or places that deserve more than a swipe-through, the Flip delivers an unmatched tactile experience.

Launching at $210, the Polaroid Flip Starter Set includes everything you need to start capturing instantly: a USB-C rechargeable body, Bluetooth connectivity, a neck strap, and full compatibility with both i-Type and 600 film. It even syncs with the Polaroid app for remote shooting and manual control. Early access for members drops on April 15, with full availability starting April 29. Polaroid Flip is proof that sometimes, analog just hits differently.

In related news, check out the Fujifilm Instax Mini 41.