One of the best-known cycling brands today is Trek, leading the industry in traditional mountain and road bikes and cutting-edge electric bikes with impressive range and performance. They’ve now launched a revolutionary new custom bike that blends exemplary engineering with complete control for customers over the bike’s appearance, construction, and performance.

The Pantone x Trek Project One bike customization process begins with selecting the core bike model from which the ensuing customization begins. Various core Trek bikes are available for customization, including the Madone SLR, Domane SLR, Domane+ SLR, Checkmate, and the cutting-edge Speed Concept, its most aerodynamic release to date.

After assessing the specifications and choosing the custom road bike you want to personalize, it’s time to select the desired paint job and develop a premium paint scheme through access to Pantone’s extensive paint options. In addition to a near-endless palette of colors, customers can further enhance their custom bikes with logo designs and patterns.

Once selected, the Pantone x Trek Project One bike is worked on by a team of master painters and mechanics. They integrate the chosen bike parts and finish the visual design with full fade or in-color application. The result is a comprehensively customized bike that is unique to each customer.

For those who are unsure how to proceed with their own design process, the Pantone x Trek Project One bike is also available with a selection of premium ICON designs from the manufacturer, primed by the best painters and ready for delivery.

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