Mercedes Benz and Moncler Tease Collaborative Art Piece

  • 공유하기
  • 모드 선택 모드 선택
Mercedes Benz and Moncler Tease Collaborative Art Piece

Mercedes Benz and Moncler Tease Collaborative Art Piece

If it looks like a G-Wagon in a puffy coat, that’s on purpose.

  • 공유하기
  • 모드 선택 모드 선택

Mercedes-Benz is no stranger to partnerships with the fashion industry. In some cases, like their capsule collection with A$AP Rocky’s AWGE brand, the collab helps extend their brand’s influence in a non-automotive direction. Other times, the result is a jaw-dropping take on an iconic vehicle (Virgil Abloh’s otherworldly offroad Maybach comes to mind).

But even the most envelope-pushing Mercedes partnerships and customizations keep things grounded in real-world practicality and brand recognizability: it’s at least plausible that these creations could become more than a one-off if the German automaker wanted.

Not so with their Moncler partnership. Dubbed “Project Gravity” for now, the collab is a sculpture rather than a concept car, drawing comparisons with everything from the Apollo lunar command module to handbags. It’s a playful, totally un-Mercedes take on a Mercedes that combines the original G-Wagon’s form with Moncler’s quintessential puffer jacket look. The exaggerated balloon tires, vehicle-splitting zipper, and oversized pickup bed mark a radical departure from the almost clinically-straight lines of the G-Wagon. The body even boasts a sumptuous patina we’d like to see offered as a standard finish.

Those who worry that Mercedes has committed sacrilege need not fear: no G-Wagons were harmed in the making of Project Gravity. The artists formed their sculpture using a scan of the G-Wagon bodyshell. Project Gravity makes its full debut on February 20th as part of Moncler Genius’ ‘The Art of Genius’ show at London Fashion Week.

More On Collectibles
More On Mercedes-Benz
More On Moncler
More On Sculpture