Virgil Abloh brings a unique vision to everything he designs. His imprint knows no bounds, transcending the realm of art by blending disciplines like fashion and architecture. Now, his eye for design coalesces with a visionary name from the automotive world: Mercedes-Benz. From stylish coupes to hypercars that push the boundaries, the German automaker never shies away from the challenge of breaking new ground. Those partners join forces to bring forth the Mercedes-Benz x Virgil Abloh Project Geländewagen, which combines their respective expertise to produce a bold new vision of luxury.
Mercedes’ unmistakable G-Class is the muse behind the latest work by Abloh. A meeting of the minds between him and Mercedes-Benz Chief Design Officer Gorden Wagener led to the re-conceptualization of the model which is set to celebrate its 40th anniversary. The original artwork will be unveiled on September 8th in a celebration of its past that entices audiences with the infinite possibilities its future holds.